Online advertisers know little about you
Actually they have a lot of information about you, it's just that the conclusions they reach based on that data are wrong!
The Register reports that the Facebook facility will be located in what is being called a “data center corridor,” due to its access to an extensive interstate fiber-optic cable system that is already installed within the city and running along Interstate Highway 80. It is in proximity to adequate power and water utilities. Land is affordable and has low natural-disaster risks. It is accessible to interstate highways.
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